Explore sample campaigns that show the strategy, copy, design, and variety HighPaceGrowth can create for residential home-service businesses.
12 sample campaigns across 9 home-service categories
Every example is a sample campaign. Company names, offers, phone numbers, and audiences are fictional and shown for portfolio purposes—not as client work or performance claims.
01
Announcement / Update
BrightPath Electric
Residential ElectricalSample Campaign
Subject line
Booking electrical service just got easier
Preview text
You can now request an appointment online whenever it’s convenient for you.
Campaign goal
Introduce a new online booking option and encourage adoption.
Audience
Active residential customer database
Strategy
Lead with convenience, show the process in three steps, and reassure customers that phone support remains available.
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02
Newsletter
BlueCurrent Pool & Patio
Residential Pool ServiceSample Campaign
Subject line
3 things your pool needs this month
Preview text
One quick water check, one easy maintenance task, and one reminder before your next swim.
Campaign goal
Build a useful, repeatable monthly touchpoint with current and past customers.
Audience
Current and past pool-service customers subscribed to marketing emails
Strategy
Make the newsletter genuinely useful with quick maintenance advice, then connect that value to the service offer.
Email Preview
03
Cross-Sell / Upsell
ClearBlue Pool Care
Residential Pool ServiceSample Campaign
Subject line
Keep your pool running like it should
Preview text
Your equipment is working again. Consistent pool care can help keep everything that way.
Campaign goal
Introduce weekly service after a successful equipment repair.
Audience
Repair customers who do not use recurring pool maintenance
Strategy
Connect the completed repair to the convenience and protection of ongoing maintenance without pressuring the customer.
Email Preview
04
Review Request
RestoreRight Water & Damage Response
Water Damage / RestorationSample Campaign
Subject line
How did we do, [First Name]?
Preview text
Your feedback can help another homeowner know who to trust when something unexpected happens.
Campaign goal
Encourage a review at the right point in the customer journey.
Audience
Customers with recently completed and resolved projects
Strategy
Frame feedback as a way to help another homeowner during a stressful situation, keeping the ask brief and considerate.
Email Preview
05
Seasonal
SunCoast Air & Comfort
HVACSample Campaign
Subject line
Hot days are coming. Is your AC system ready?
Preview text
A few simple checks now can help your cooling system head into summer ready to work.
Campaign goal
Prompt pre-summer maintenance before peak cooling demand.
Audience
Customers who have not completed spring AC maintenance
Strategy
Deliver immediate value with a checklist, then position professional service as the easy next step.
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06
Referral
Greenline Lawn & Landscape
Lawn Care / LandscapingSample Campaign
Subject line
Give $25. Get $25. Refer a friend.
Preview text
Send someone you know our way—they save $25, and you’ll receive a $25 account credit.
Campaign goal
Turn satisfied customer relationships into warm referrals.
Audience
Established recurring customers in good standing
Strategy
Use a neighborly setup and a simple two-sided reward that is easy to understand at a glance.
Email Preview
Sample Campaign07
Promotional / Offer
Summit Garage Door Co.
Residential Garage Door Service
Campaign Goal
Create a timely reason for past customers to book maintenance.
Audience
Past customers who have not had garage-door maintenance recently
Strategy
Lead with familiar warning signs, make the offer concrete, and reduce fear of unnecessary repairs.
Email Preview
Subject$49 garage door tune-up this month
Preview textSqueaks, shaking and slow movement can be signs your garage door needs a little attention.
Sample Campaign08
Educational / Value
Harbor Point Electric
Residential Electrical
Campaign Goal
Stay useful and top of mind while helping homeowners notice warning signs.
Audience
Existing residential customers
Strategy
Offer a fast, practical safety check and make professional help feel approachable—not alarming.
Email Preview
SubjectA 60-second electrical safety check
Preview textTake a quick look around your home for these four warning signs.
Sample Campaign09
Re-Engagement / Win-Back
Northstar Plumbing Co.
Residential Plumbing
Campaign Goal
Reintroduce the company to inactive customers without forcing a promotion.
Audience
Previous customers who have not booked service in 18+ months
Strategy
Acknowledge that no plumbing news is good news, then remind customers they already have a trusted option.
Email Preview
SubjectIt’s been a while—here if you need us
Preview textHopefully everything’s been running smoothly. If not, you already know who to call.
Sample Campaign10
Welcome
Cedar Ridge Plumbing & Drain
Residential Plumbing
Campaign Goal
Turn a completed job into an ongoing customer relationship.
Audience
First-time customers after a completed service appointment
Strategy
Give the customer a useful next step now, then set expectations for helpful future communication.
Email Preview
SubjectThanks for trusting us with your home.
Preview textYour service is complete—but you don’t have to start from scratch the next time something comes up.
Sample Campaign11
Service Reminder
Apex Roofing & Exteriors
Residential Roofing
Campaign Goal
Prompt a timely annual inspection before small issues grow.
Audience
Previous customers whose last roof inspection was about one year ago
Strategy
Use the service record and common weather exposure to make the reminder relevant—not random.
Email Preview
SubjectHas anyone checked your roof lately?
Preview textSun, rain and storms add up. It may be time for another look.
