Your Past Customers Stop Hearing From You
The job gets completed, the invoice gets paid, and communication ends. Months later, when they need another service, another company's name may come to mind first.
EMAIL MARKETING FOR RESIDENTIAL HOME-SERVICE BUSINESSES
Turn past customers into repeat business.
HighPaceGrowth creates and manages strategic email marketing campaigns for residential home-service businesses—helping them stay top of mind, reactivate past customers, increase repeat business, generate referrals, and build stronger customer relationships.
Done for you—from strategy and copywriting to design, scheduling, and reporting.
Built for residential home-service businesses
- Plumbing
- HVAC
- Electrical
- Roofing
- Landscaping & Lawn Care
- Pest Control
- Garage Door
- Restoration & Water Damage
- Cleaning
- Pool Service
- Other Residential Home-Service Businesses
The Customer Relationship Shouldn’t End When the Job Does.
The job may be finished, but the relationship still has value. Consistent follow-up helps keep your business top of mind for future service, reviews, and referrals.
Your Customer List Is Sitting Untapped
You've spent years building a database of homeowners who already know your business—but without consistent communication, that list isn't producing the repeat business it could.
You Don't Have Time to Manage Email Marketing
Planning campaigns, writing copy, designing emails, segmenting customers, scheduling sends, and reviewing performance takes time your team probably doesn't have.
Why email marketing
More value from the relationships you already have.
Your existing customers already know your business. Email gives you a consistent way to stay connected, remain familiar, and create more opportunities from relationships you've already built.
Stay top of mind
Keep your company familiar before the homeowner needs another service.
Generate repeat business
Create more opportunities to promote maintenance, seasonal work, and additional services.
Win back past customers
Reconnect with homeowners who haven’t booked in months.
Strengthen relationships
Send useful communication instead of disappearing after the service call.
Encourage referrals
Stay visible so satisfied customers remember who to recommend.
More Than a Monthly Newsletter.
Your email marketing shouldn’t follow the same formula every month. We build a strategic mix of campaigns around your customers, services, seasonality, offers, and business priorities.
Announcement / Update
Seasonal
Review Request
Newsletter
Promotional / Offer
Referral
Educational / Value
Re-Engagement / Win-Back
Cross-Sell / Upsell
Welcome
Service Reminder
Customer Retention / Appreciation
Targeted / Segmented Campaigns
Automated Sequences
The right mix depends on what your business needs—not on filling a newsletter calendar.
View Email ExamplesSee What We Could Be Sending to Your Customers
Explore a selection of HighPaceGrowth campaign examples created to show the strategy, copy, design, and variety our clients can expect.
BrightPath Electric
Announcement / Update
BlueCurrent Pool & Patio
Newsletter
ClearBlue Pool Care
Cross-Sell / Upsell
RestoreRight Water & Damage Response
Review Request
SunCoast Air & Comfort
Seasonal
Greenline Lawn & Landscape
Referral
Portfolio examples shown for illustrative purposes.
View MoreNot Just Emails. A Strategy Behind Every Send.
Every campaign should have a reason behind it—who it is for, why it is being sent, and what action it should encourage.
Campaigns Built Around Your Business
No generic monthly newsletter calendar. Campaigns are planned around your services, seasonality, customer behavior, and goals.
Messaging Designed to Drive Action
From the subject line to the CTA, every email has a reason for being sent and a clear next step for the customer.
The Right Message to the Right Customers
When appropriate, customer lists can be segmented so campaigns reach the customers they're actually relevant to.
Everything HighPaceGrowth Handles
From planning the campaign to reviewing performance afterward, we handle the details that keep your email marketing moving.
Strategy
- Monthly email strategy
- Campaign planning
- Customer segmentation when appropriate
Creative
- Professional copywriting
- Basic custom branded email design
- Subject-line options
- Preview text
- Clear calls to action
Execution
- Campaign setup
- Scheduling
- List organization
- Testing
- Quality checks
Performance
- Performance tracking
- Reporting
- Recommendations
- Ongoing optimization
How It Works
A clear, organized process keeps your email marketing moving without adding unnecessary work to your plate.
Onboarding and Setup
We gather your customer list, brand materials, and business information, then handle the email marketing setup.
Monthly Information and Priorities
You share any current offers, seasonal priorities, business updates, or services you want us to consider for the month ahead.
Strategy and Campaign Planning
We determine what to send, who it should reach, and the purpose behind each campaign.
Copy and Branded Design
We write the campaign and build the email to reflect your business, brand, services, and goals.
Client Review and Approval
You review the complete email and submit any requested changes before anything moves forward.
Testing, Scheduling, and Sending
After approval, we test the campaign and schedule it for the agreed send date.
Reporting and Recommendations
We review campaign performance and use the results to help guide future email strategy.
Nothing is sent without client approval.
You see and approve the complete email before it is scheduled or sent.
Built from both sides of the business.
HighPaceGrowth combines professional email marketing experience with firsthand knowledge of running a home-service construction business. That combination helps us create marketing that is professionally managed, practical for busy service companies, and grounded in how these businesses actually operate.
Brooke Roberts
Co-Founder | Marketing Strategy & Campaign Management
Brooke brings professional experience in email strategy, campaign development, design, project management, and campaign execution.
Cohen Bowdell
Co-Founder | Home-Service Operations & Growth Strategy
Cohen brings firsthand experience running a home-service construction business and understanding the day-to-day realities of service-business ownership.
Together, we bring both the marketing perspective and the home-service perspective to every client relationship.
Meet Brooke & Cohen